Every person does care about their looks. If you are a social person, then you are spending some of your time taking care of your skin or body. Beauty conscious people will spend time applying makeup, tanning, moisturizer before going to meet their friend. Some of us have a regular habit of washing their face and somebody part before bed and applying various lotions, moisturizers, or toner to make their skin glow and healthy. And this is good actually.
But, not all people are aware of such things or not even knows what effect does apply toner or moisturizer do to their skin. Skin is a very sensitive part of our whole body and requires extra care.
So What is Beauty and Personal Care?
Beauty and Personal Care is a field of art that addresses the looks, health, and well being of someone’s hair, face, body, skin nails, etc. Hence, due to this wide range of field various career opportunities are there to select from such as stylists, barbers, manicurists, pedicurists, makeup artists, etc.
Classification of BPC:
It is simply caring for our beauty or caring for yourself in order to make and feel beautiful. Also, Caring yourself is classified into various services and types.
People always look up their celeb and try to follow their hairstyles. Also, Some are hooked into different kinds of hair care. From rebounding, smoothening, hair spa, highlights, dye, and so much more.
It is one of the most important and popular types of beauty care. People get excited about various skin care products, and follows different procedure or treatments, to improve their skin beauty. In fact, people spend a handsome amount of money to purchase various kinds of these skincare products from different brands. Besides that, They even follow various YouTube channels who create content related to how to take care of your skin? Or inspire others to take care of their skin too.
Nail care is the second most popular beauty care type around the world. During the generations, nail care has evolved and innovated in its own different ways. Different techniques, treatments, even technology, and procedure makes room for establishing separate Nail Saloon entity. Nail care also diversifies itself under Manicures, pedicures, foot spas, nail treatments, nail extensions, and much more.
It is consumer products used for personal hygiene and for beautification. Personal care also includes products as diverse as cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eyeliner, facial tissue, hair clippers, lip gloss, lipstick, lip balm, lotion, make-up, hand soap, facial cleanser, body wash, nail files, pomade, perfumes, razors, shaving cream, moisturizer, baby powder, toilet paper, toothpaste, facial treatments, wet wipes, and shampoo.
Factors driving consumer behavior and production dynamics towards BPC?
- Identifying new growth opportunity.
- Taking advantage of emerging trends.
- Benchmarking company performance against best player in the market.